Mastercard
Imagin Products
Services
Territories
Universities
Challenge
Communicating a financial product to a young audience is no easy feat.
Solution
The proposal was to develop an omnichannel plan across our UNIVERSITIES circuit, giving us access to a 100% affinity audience.
We were able to connect with them in a relevant environment through a dual impact approach: physical, via our university poster sites, and digital, to re-engage those same users during a subsequent online consumption moment.
Results
Clicks 18,301
CTR 1.76%:
Other Cases
